watch the music video for sayth’s “rare candy”

sayth’s bad habitat ep was one of our favorites from last year for good reason; you can click through that link to read us wax poetic about eric wells’ work ethic and artistic persona, but the bottom line is that sayth continues to be an extremely singular project that stands in stark contrast to some of the other music coming out of the midwest.  the music video for the bad habitat stand-out cut “rare candy” keeps this trend going.  an 8-bit pokémon sample fades in as a backdrop to an altar of 1990s-era regalia with wells as its centerpiece, who promptly swaps his gameboy color in favor of an sp-404 once the track’s beat kicks in.

the “rare candy” cast is a veritable who’s who of the eau claire diy scene that helped foster sayth’s career, with members of adelyn rose, hemma, and glassworks improv functioning as wells’ entourage throughout the video.  the nostalgic vhs treatment – courtesy of directors peter elliott eaton and spencer w. wells – pairs well with the video’s euphoric subject matter, and while both at times belie the song’s more metaphysical lyrical turns, the resulting contrast only seems to permanently underscore sayth’s ethos: rigorous self-examination does not have to come at the sacrifice of flat-out fun.  watch “rare candy” below.

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