– featured image courtesy of the artist –
jordan gatesmith recently packed up and moved west, trading the deep freeze of minneapolis for the comparative warmth of los angeles to work on a new project, wellness. after a pair of extended plays, gatesmith has linked up with the ever-reliable forged artifacts for his third release, a six-track collection entitled mall goth.
despite a cross-country move, it seems like wellness’ aura still retains vestiges of frozen origins; lead single “fake flowers” is icy and metallic in the classic post-punk sense, gatesmith’s outsized baritone washing over the track. its third dimension comes from an irresistible guitar motif woven throughout, adding depth and nuance that compliments a powerful linear pull.
add in a carley solether-directed clip chronicling the escapades of a quartet of mall goths, and “fake flowers” is rounded out into a vessel that fully announces gatesmith’s aesthetic for this release. mall goth arrives april 6th. watch the video for “fake flowers” below.